Floyd Spencer Coaching
STRATEGY // Branding // Website // Copy
Before you meet Floyd it's easy to create a list of judgements based instantly on his age and line of work as a career coach, but spending even a minute with him shows you just how downright wrong you'd be. Challenge Damn Well Accepted I say!

His brand is a massive mix of his fun 'live life to the fullest nature' and the vibe of helping others do the same all through a wicked modern Neue Brutalist design style.
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To begin with, Taylor and Aron "got me". Through a series of Zoom calls, over several sessions, I told them what I wanted and they asked a lot of questions. Thing is that it is hard to define what something should look like in order to get the outcome that is needed. That was my struggle anyway. What ended up happening though is that as I explained what I was looking for, Taylor was asking clarifying questions. I answered more, and she clarified more. After a few sessions, she had what she needed and put together an outstanding website for me. One that is compelling, informative, and matches me and presents me to my ideal clients.

I had a company put together a simple website for me before, and I thought I was explaining things perfectly. The problem is that they were listening to me but not offering advice and guidance. The end result was exactly what I asked for...and completely missed the mark. You don't want someone that is good in the website design business to do exactly what you want. You want someone who can, after some dialogue, figure out what you need and provide it to you. That's what Taylor did, and the difference between my first website and Taylor's is a night and day difference.
If you want a website that achieves your goals, you need to work with Taylor. If you want someone who "gets you", then you need to work with Taylor. And, if you want someone who can identify your ideal client and provide you a website that reaches them, then you need Taylor.
- Floyd S. (Floyd Spencer Coaching)
Ready to attract your kind of people and repel those who you don't want to be serving?