We sat down and truly defined where she was at, what had been working where things were clear, and where they were maybe a little fuzzy.

Zest already had a widely local name, but we were all about creating even greater impact through a more distinct tone of voice, clear mission & promise, the problems and the symptoms of her clients, a clear founders story, and dived into that big juicy vision for how Olivia saw the business coming together to make a statement in the industry.